BRITISH WEEK IN SWEDEN, 1968

 

BRITISH WEEK is, as this programme makes clear, more than just a trade promotion. It is a demonstration of Anglo-Swedish friendship and cooperation in many fields. For nine days you will find ‘things British’ not only in the central district of Stockholm where the British Week is concentrated but also in Farsta, Skärholmen and Vallingby — and even beyond the boundaries of Stockholm in Solna, whose City Council welcomed the extension of British Week to Solna Centrum. And you will see not just a wealth of British goods offered for sale in shops both large and small, but a complementary range of British manifestations of a hundred different kinds.

You will be able to walk down flag-lined streets, listening to famous British military bands. You will be able to visit exhibitions of many kinds whose subjects range from design to the work of the British Post Office, from the art treasures of the City of London to advanced technology. You will be able to see fashion shows more lavish and spectacular than any you have seen before. To listen to pop and folk singing — or a Beethoven trio — by British artists. To walk aboard ships of the Royal Navy. To watch British players in golf, tennis, football and other sports. To see Britain’s National Theatre Company. These and a hundred other things are given in the programme that follows. And, if you are confused by all that is going, you can always ask a British policeman the way! Her Royal Highness Princess Alexandra and her husband, the Honourable Angus Ogilvy, are returning to Sweden as guests of honour to open British Week and to attend a number of the events. The Lord Mayor of London will come with other civic dignitaries from the City. The President of the Board of Trade is to attend, as are the Chairman and members of Britain’s Export Council for Europe. And Stockholm will be visited by many, many personalities in the fields of sport and entertainment — including a colourful contingent of Scottish sportsmen who will take part in the fascinating spectacle of the Highland Games — as well as by the British policemen, over a hundred military bandsmen and the crews of four naval vessels.

Although sponsored by the Board of Trade and the British National Export Council’s Export Council for Europe, the British Week could not have taken place without the encouragement, support and active help of a host of Swedish institutions, officials, business men and private individuals. To the members of the British Week Committee, who gave so freely of their time and experience in guiding the organisational work of the British Embassy and British Week Office, to the members of Stockholm City Council and their staffs, to the Police Department, to Street Associations, import agents, stores great and small and, not least, to the people of Stockholm themselves must go the credit for making British Week a truly memorable milestone in Anglo-Swedish relations.

PAGELLE fashion stores are sponsoring a ‘Swinging London’ midnight show at Berns restaurant every night as well as giving fashion shows in the stores themselves. Eight branches will open on Sunday, 29 September, with special attractions including shows of ‘fun furs’.

ÅHLÉNS City are presenting frequent fashion shows in the cafeteria — just one of many attractions that include a Bass pub, ‘Sir Winston Churchill at Marrakesh’ (ar­ranged with Madame Tussauds in London), a 1912 Rolls Royce ‘Silver Ghost’ and BBC disc jockey Rick Dane at the turntables. Films of London will be shown on the store’s television network throughout the day and Big Ben will chime in the store. Many attractions will be shared with ÅHLÉNS Söder, including visits by such personalities as Mary Quant and ‘Miss London Stores’, special fashion presentations and Lip­ton’s Tea Parties, English style.

PUB are naturally, presenting an English-style pub. Fashion comes high on the list of the many British goods to be specially featured and there are frequent fashion shows for visitors. ‘Travel to Britain’ is the theme of the store’s windows, thanks to collabor­ation with British European Airways and the British Travel Association.

EPA, HENNES, MEA, MARTIN OLSSON, TEMPO, TWILFIT are six more names to keep in mind. All, in their own distinctive ways, are joining in British Week and presenting wide ranges of British goods of all kinds to the best advantage.

A. A. PATROLMAN: The British Automobile Association’s patrolmen, whose duty is to help the Association’s members in every way they can, are a feature of motoring in Britain. With the help of the British Travel Association and Svenska BP Olje AB, a patrolman will be touring Stockholm in his distinctive yellow mini-van, explaining his work and talking about motoring in Britain.

SHIPS OF THE ROYAL NAVY are arriving on the first day of British Week. The destroyer, HMS Daring, the frigate, HMS Cleopatra and two submarines, HMS Narwhal and Ambush will tie up alongside at Kastellholmen. Their crews will mingle with the crowds throughout the Week and the ships will be open to the public on certain days (see Daily Programme).

WINDOW DRESSING COMPETITION. Hundreds of shops have entered the British Week Window Dressing Competition sponsored by the British-Swedish Chamber of Com­merce and Expressen. You can win a prize by picking the winner! Choose what you consider the best displays and enter them on the form to be published in Expressen and available in the shops displaying the Competition showcard. The full range of prizes including British motor cars — can be seen in the showrooms of Ingvar Bergengren AB, Strandvägen 9. The prizes will be presented on the stage in Kungsträd­gården on Saturday, 5 October (see Daily Programme).

SAIL TRAINING CRUISER ‘Sir WINSTON CHURCHILL’ — recently one of the leading contenders in the Tall Ships Race — will be moored at Nybrokajen throughout the British Week. She will be open to the public on Sunday, 29 September (see Daily Pro­gramme) and later in the Week will be joined by the Norwegian sailing vessel, Staatsraad Lenkuhl.

WHAT TO SEE in the streets

The streets of Central Stockholm, Gamls Stan, Farsta, Skärholmen, Vällingby and of Solna Centrum, too, are gay with the window displays of a thousand shops and stores. A score of streets and shopping precincts have been decorated with flags and bunting by their street associations specially for British Week. But there is much more than this to see. Here are some suggestions for things and people to watch out for —or to make a special trip to see.

MILITARY BANDS — three of them, from the Coldstream Guards, the 9/12 Royal Lancers and the 1st Battalion of the Royal Scots, together with the Corps of Pipes and Drums of the Royal Scots, will be in Stockholm throughout British Week. They are playing many concerts in a dozen different places — see the daily programme for details of where you can hear them.

BRITISH ‘BOBBIES’ a contingent of policemen and policewomen from Suffolk Con­stabulary will be in Stockholm and Solna throughout the Week and can be seen on duty with their Swedish colleagues. One constable is the tallest in the British police forces - 6 ft. 8½ in.! You should have no difficulty in spotting him!

PHOENIX DANCE GROUP — a highly skilled amateur group of English folk dancers can be seen taking part in the ‘Promenade Shows’ organised by Östermalms Intressenter in Östermalmstorg (for times see Daily Programme).

SPOT THE VISITORS who will throng Stockholm’s streets during British Week! Many will be businessmen from all over Scandinavia and from Britain, too. Others will be holidaymakers. But among them will be many distinguished visitors. HRH Princess Alexandra and her husband, the Honourable Angus Ogilvy, as well as attending many important functions will spend much of their time touring Stockholm’s shopping areas, looking in at stores and visiting some of the many exhibitions to be seen during British Week - full details of the Royal Party’s programme are given in the following pages. The Lord Mayor of London and the President of the Board of Trade will also be in Stockholm and will be following a full programme of sightseeing around the features of British Week. The Daily Programme tells you where and when you can see them. Watch out, too, for such personalities as Mary Quant or Mr. Geoffrey Williams, win­ner of the Observer 1968 Single-handed Transatlantic Yacht Race, for the pop stars who are here, for the actors of the National Theatre Company who are appearing at Dramaten, for the British tennis players, for the top golfers who are playing at Djursholm Golf Club and for the scores of others who will be here for British Week.

 

DAILY PROGRAMME

All times and other details are liable to change without notice

* Attendance by invitation only

 

FRIDAY 27 September

09.00 The Royal Navy’s escort vessels HMS Daring and Cleopatra and submarines HMS Narwhal and Ambush arrive in Stockholm Harbour and berth at KASTELLHOLMEN.

10.30* HM King Gustav VI Adolf, accompanied by HRH Princess Alexandra and the Honourable Angus Ogilvy arrive at STADSHUSET for the British Week Opening Ceremony in the Gyllene Salen. After Princess Alexandra has declared the Week open, the City of Stockholm will hold a Reception for Her Royal Highness and the other guests.

11.15 Band of the Coldstream Guards plays in KUNGSTRADGARDEN. Band of the Royal Scots plays at VALLINGBY CENTRUM. Pipes of the Royal Scots play at SOLNA CENTRUM. Band of the 9/12 Royal Lancers plays at FARSTA CENTRUM.

11.40 HRH Princess Alexandra and the Honourable Angus Ogilvy arrive at KUNGSTRADGARDEN to visit the City of London Pavilion, ‘Inventive Britain’ and the Bass pub, the ‘William Shakespeare’.

12.45* The Royal Party attends a luncheon given by the British-Swedish Chamber of Commerce in the Winter Garden of the GRAND HOTEL.

13.00 Judging of Miss Rothman British Week Dress Design Contest in the NK Theatre, HAMNGATAN.

14.30 The Royal Party arrives at OSTERMANS MORHALLAR to tour the displays (for details see page. 8)

15.45 The Royal Party visits VÄLLINGBY CENTRUM

16.15 Band of the 9/12 Royal Lancers plays at SOLNA CENTRUM.

16.45 Highland Games Display, sponsored by McVitite’s Biscuits and including Scottish dancing and music by the pipes of the Royal Scots behind Fanfaren Cinema, FARSTA CENTRUM.

19.00 Pop Show with British artists including The Hollies and P. J. Proby at STOCKHOLMS KONSERTHUS (details to be announced).

19.30 The Royal Party visits the exhibition of Treasures of the City of Lon- don at the NATIONALMUSEUM.

19.30 Lecture, ‘Industrial Photography in Britain’, by Leslie Sansom, FRPS, of Vickers Ltd., in the Cinema of SKANDINAVISKA BANKEN, Sergels Torg.

19.30* Dinner given by the Export Council for Europe at the GRAND HOTEL for the Vice-Presidents of the British Week and the members of the British Week Committee and attended by the Royal Party.

20.30 Performance by the Massed Bands of the Coldstream Guards, 1st. Bat-­ talion the Royal Scots and 9/12 Royal Lancers on the forecourt of the ARMEMUSEET, Riddargatan

21.30 Pop Show with British artists including The Hollies and P. J. Proby at STOCKHOLMS KONSERTHUS (details to be announced).

SATURDAY 28 September

08.30 Start of Golf Match between the Golf Society of Great Britain and a Stockholm team at DJURSHOLMS GOLF COURSE

10.00 Band of the Royal Scots plays at SOLNA CENTRUM. Band of the Cold- stream Guards plays in SERGELGATAN.

10.30 Highland Games Display, sponsored by McVitie’s Biscuits and include­ ing Scottish dancing and music by the pipes of the Royal Scots, on the Helicopter Ground, VALLINGBY.

10.30 HRH Princess Alexandra and the Honourable Angus Ogilvy visit shops in CENTRAL STOCKHOLM in the Hötorget and Hamngatan area.

11.00 ‘Promenade Show’ of music, dancing and fashion arranged by aster­maims Intressenter at ÖSTERMALMSTORG.

13.00-16.00 Vessels of the Royal Navy open to the public at KASTELLHOLMEN

13.40 The Royal Party visits shops in NORRMALMSTORd and BIBLIOTEKS­GATAN.

14.30 The Royal Party visits Västerlãnggatan, GAMLA STAN.

15.00 Concert by the Music Group of London in the BÖRSSALEN, Stortorget Gamla Stan (tickets and programme from the usual agencies).

15.00 Bands of the Coldstream Guards, 9/12 Royal Lancers and the Royal Scots form up in KUNGSTRADGARDEN and march to GARDET via Hamngatan, Strandvagen and Oxenstiernsgatan. See Highland Games below.

15.00 Tennis Match, sponsored by Slazengers Ltd., between players from Britain and Sweden at KGL TENNISHALLEN, Lidingövägen.

15.20 The Royal Party visits FARSTA CENTRUM.

15.30* Reception by Burberry Ltd. on board the sail training cruiser, Sir Winston Churchill, NYBROKAJEN.

16.00 Highland Games Display, sponsored by McVitie’s Biscuits and including Scottish dancing and music by the pipes of the Royal Scots, on GARDET behind the British Embassy.

19.00 Pop Show with British artists including Manfred Mann at STOCKHOLMS KONSERTHUS (details to be announced).

19.30 HRH Princess Alexandra attends a Gala Performance of the National Theatre Company’s production of Shakespeare’s ‘As You Like It’ at DEAMATEN.

20.00* Naval Ball arranged by the British Colony Association at STADSHUSET.

21.30 Pop Show with British artists including Manfred Mann at STOCK­HOLMS KONSERTHUS (details to be announced).

SUNDAY 29 September

10.00 Motor Treasure Hunt organised by Svenska BP Olje AB in collabora­tion with KAK and the Solna Motor Club starts at SOLNA (details of entry from BP Petrol Stations).

11.00 Band of the Coldstream Guards plays at SOLNA CENTRUM

13.00 Continuation of Tennis Match, sponsored by Slazengers Ltd., at KGL TENNISHALLEN, Lidingövagen.

13.00 British Day at the Races at TÄBY GALOPP. British Jockeys. Band of the 9/12 Royal Lancers. British policemen. British beer on draught. British menus. Sponsored by: The British Bloodstock Agency, Fisons Ltd., Liptons Ltd., Lyle & Scott Ltd. and others.

13.45 Highland Games Display, sponsored by McVitie’s Biscuits and includ ing Scottish dancing and music by the pipes of the Royal Scots at Skyttehoims Idrottsplats, SOLNA. HRH Princess Alexandra and the Honourable Angus Ogilvy will arrive in time to watch the concluding events.

14.00-1700 Vessels of the Royal Navy open to the public at KASTELLHOLMEN and SKEPPSH0LMEN. The sail training cruiser Sir Winston Churchill open to the public at NYBROKAJEN.

15.00 Concert by the Music group of London in the BORSSALEN, Stortorget, Gamla Stan (tickets and programme from the usual agencies) The Royal Party visits SOLNA CENTRUM

15.30 Presentation of prizes to the winners of the Motor Treasure Hunt orga­nised by Svenska BP Olje AB. Skytteholms Idrottsplats, SOLNA.

16.30 Recital of folk songs by Derek Sarjeant in the Library, SOLNA, spon­sored by the makers of Benson & Hedges.

16.30 Bands of the Coldstream Guards, the 9/12 Royal Lancers and the Royal Scots form up at DJURGÅRDSBRON and march to KUNGSTRÄD- GARDEN via Strandvägen, Nybroplan, Stureplan, Kungsgatan, Sveavä­ gen and Sergels Torg.

17.30 Presentation of the Electrolux (UK) Trophy to the winners of the Golf Match between the Golf Society of Great Britain and a Stockholm team at DJURSHOLMS GOLF CLUB.

19.30 Performance of the National Theatre Company’s production of Shake­speare’s ‘As You Like It’ at DRAMATEN.

20.00* The Royal Party attends a Gala Première of the United Artists film ‘The Charge of the Light Brigade’, at the NYA RITZ

 CINEMA, Kungsholmsgatan 21.

MONDAY 30 September

11.00 ‘Promenade Show’ of music, dancing and fashion arranged by Östermaims Intressenter in ÖSTERMALMSTORG.

11.15 Band of the Royal Scots plays in SERGELGATAN. Band of the Coldstream Guards plays in SKÄRHOLMEN CENTRUM.

11.30 Band of the 9/12 Royal Lancers plays in VÄLLINGBY CENTRUM. Pipes of the Royal Scots march through Västerlånggatan to play in STORTORGET.

12.30* HRH Princess Alexandra and the Honourable Angus Ogilvy attend a Luncheon given by the Swedish Government at the Ministry of Foreign Affairs.

13.00* Luncheon given by Rodex Ltd. and Aquascutum Ltd. at OPERAKAL­LAREN.

14.00 The Royal Party visits shops in the öSTERMALM and KUNGSGATAN areas.

15.00 The Royal Party visits SKÄRHOLMEN CENTRUM.

16.00* The Royal Party attends a Tea Party given by the British Colony Association at OSCARS FöRSAMLINGSSAL, Fredrikshovsgatan 8.

16.00 ‘Promenade Show’ at ÖSTERMALMSTORG (see 11.00 hrs above).

16.00* Film show and reception by Guildway Ltd., in the cinema of the SKAN­DINAVISKA BANKEN, Sergels Torg.

16.15 Pipes of the Royal Scots play in FARSTA CENTRUM. Band of the Royal Scots plays in KUNGSTRÄDGÅRÐEN.

16.30* Reception by the British Menswear Guild at OPERATERRASSEN.

17.00 Darts competition between famous Swedish pop artists in the pub at ÅHLÉNS City.

1700* Cocktail Party given by the British Travel Association and J. Lyons & Co. Ltd. at BRUNKEBERGS RESTAURANT.

17.45* Reception by Lucas Nordiska AB in SKANDINAVISKA BÀNKEN, Ser­gels Torg.

18.00* Lecture arranged by Hugh Mackay & Co. Ltd. (carpet manufacturers) and Interia (Sweden) AB at SVERIGES INDUSTRJFÖRBUND, Artilleri­gatan 34.

20.45* Gala Première of the Clothing Export Council fashion spectacular, ‘Fashion Happens in London’ in the Congress Hall, FOLKETS HUS, in the presence of HRH Princess Alexandra and the Honourable Angus Ogilvy.

 

TUESDAY 1 October

10.45 HRH Princess Alexandra and the Honourable Angus Ogilvy visit

11.00* KAROLINSKA INSTITUTET. ‘The Challenge of the New Generation’, a symposium on the design of public interiors organised by the Council of Industrial Design and sponsored by KF Interior and Goteborgs Bank at KONSTFACKSKO­LAN, Vathallavägen 191.

11.00 Promenade Show’ of music, dancing and fashion arranged by Östermaims Intressenter at ÖSTERMALMSTORG.

11.15 Band of the Royal Scots plays at FARSTA CENTRUM.

11.30 Pipes of the Royal Scots play in DROTTNINGGATAN between Klara­ bergsgatan and Mäster Samuelsgatan.

12.00 The Royal Party leaves Bromma Airport for London.

14.30 Band of the Coldstream Guards plays in STORTORGET.

15.00 Fashion Show by the Clothing Export Council and Västerlånggatan Street Association in STORTORGET.

15.30 Recital of folk songs by Derek Sarjeant on the stage, STORTORGET, sponsored by the makers of Benson & Hedges.

15.30 ‘International Co-operation in Research and Technology’, a symposium organised by Svenska Handeisbanken at the bank’s offices at ARSENALSGATAN 11 (a limited number of seats is available to the pub­lic on application to the bank).

16.00 ‘Promenade Show’ at ÖSTERMÀLMSTORG (see 11.00 hrs above).

16.15 Band and Pipes of the Royal Scots play at VÄLLINGBY CENTRUM. Band of the 9/12 Royal Lancers plays at SKÄRI-IOLMEN CENTRUM.

17.30* Reception by Crossley Carpets Scandinavia A/S at the STRAND HOTEL

18.00 ‘Fashion Happens in London’, the Clothing Export Council’s fashion spectacular in the Congress Hall, FOLKETS HUS (tickets from leading tores or the information kiosks at Ostermans Marmorhallar and Kungsträdgården. Limited admission at the door).

18.00* Reception by the Export Council for the United Kingdom Gift Industry at the BRITISH EMBASSY, Skarpögatan 6—8.

19.30* Dinner given by Lloyds Register of Shipping at OPERAKÄLLAREN.

20.00 ‘Fashion Happens in London’ — the fashion spectacular at FOLKETS HUS (see 18.00 hrs above)

 

WEDNESDAY 2 October

09.00 “Twilfit Day at Djursholms Golf Club” a Golf Competition for Women at DJURSHOLMS GOLF COURSE.